Success story
Redesigning a SaaS platform to drive adoption & scale
The challenge
Our client had built a powerful cloud-based CMS for managing digital signage across locations and screen types. Technically, it worked flawlessly — but for users, the experience wasn’t intuitive.
Non-technical customers struggled to connect screens, schedule content, and preview layouts. Advanced modules like analytics and intelligent scheduling existed but were buried under layers of complexity.
The result?
- Slow adoption rates
- Repetitive support requests
- Low engagement with premium features
- A growing perception that the platform was “too technical”
The client required a UX strategy that revealed the product’s true power and made growth effortless.
Our solution
Digital Future Group stepped in to reimagine the user experience from the ground up — focusing on clarity, confidence, and scalability.
Discovery
Through deep-dive interviews, analytics, and workflow observation, we discovered that users weren’t failing because the system was broken — they were failing because it didn’t guide them.
Tasks like “connect screen → assign layout → schedule content” required too many steps, too little feedback, and no explicit confirmation of what was live.
Experience overhaul
We rebuilt the client’s product experience around the way real users think and work:
- Intuitive Dashboard — Centralized view of screens with live status, sync health, and visual cues for quick decisions.
- Drag-and-Drop Content Scheduler — Calendar-based planning with instant previews and real-time feedback.
- Integrated Premium Modules — A contextual marketplace with guided activation flows and clear value messaging.
- Progressive Onboarding — Smart tooltips, checklists, and embedded guidance to reduce learning time.
- Modular Design System — Scalable foundation for future white-label solutions and feature expansion.
The results
After launch, the data spoke clearly — UX became the engine of client’s growth:
2–3x faster user activation, with new users publishing content within minutes.
Sharp decline in support tickets, especially for setup and publishing workflows.
Higher adoption of premium modules, thanks to more precise positioning and frictionless upsells.
Stronger product perception — from “functional” to enterprise-grade and market-ready.
The platform evolved from a technical CMS into a confident, scalable command center for managing digital screens.
Why DFG
At DFG, design is a strategy.
We turn complex digital products into experiences that drive growth and scale without adding friction. Our focus is on aligning user success with business outcomes, ensuring every interaction contributes to adoption, retention, and revenue.
With this client, we made the product work harder, sell faster, and scale smarter.
Beyond this case: applying it across SaaS & MediaTech
The same UX clarity and modular design thinking can empower other industries:
- Media management platforms — streamline publishing workflows and content scheduling.
- IoT dashboards — enhance control and visibility across connected devices.
- Enterprise SaaS products — use feedback-driven design to reduce churn and boost self-service.
Where technology meets user hesitation, DFG delivers confidence — by design.
